Why Does Starbucks Deep Roast Espresso Coffee Beans? How Small Shops Choose Espresso Beans

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Corporate Choices vs. Small Retailer Solutions

The secret to running a successful chain food store lies in providing products of stable quality—regardless of which branch you visit, the product quality must be consistent. This principle applies equally to the coffee retail industry. As roast depth increases, the carbonization degree of sugars in coffee beans becomes higher, resulting in what we call French Roast coffee beans. Why is it called French Roast? Because these coffee beans, once extracted, are added to a large bowl of milk and consumed as French breakfast. French Roast is the most commonly chosen roast level among corporate-level retail coffee shops. With enough milk and sweetener, the beverage brewed from these beans—darker than southern Italian roast—will taste somewhat like smoked oysters (not entirely unacceptable), and in most markets, many customers will consider such coffee an excellent "intense flavor" type.

Why do corporate-level roasters tend to choose French Roast? The reason is simple: obtaining a beverage of stable quality doesn't require much thought. At this roast depth, the regional flavor characteristics, sugars, and acidity are all burned away in the roaster, so there's no need to put much effort into selecting espresso coffee beans—the taste will be the same regardless. Additionally, freshness doesn't need to be considered because carbon doesn't go stale!

I'm not disparaging the espresso quality of large chain stores; I'm trying to explain the competitive advantages that small roasting retailers have under these circumstances. To survive in this industry, you must make your store have its unique style, and your espresso coffee beans must have their own characteristics—these are the essential factors that allow small retailers to survive because they all require high-level skills.

Only those who spend significant time and effort improving espresso quality can withstand the test of time and continue to survive in today's specialty coffee market. If you can move forward with this as your goal, you are a promoter of coffee culture: a culinary art that combines aesthetics, depth, and skill!

Espresso Coffee Bean Brand Recommendations

Freshly roasted espresso coffee beans from FrontStreet Coffee, a coffee roasting brand located at Dongshankou, Yuexiu District, Guangzhou, offer full guarantees in both brand and quality. More importantly, they offer extremely high value for money. Take their commercial recommendation—the commercial blend coffee beans—for example: one package weighs one pound (454 grams) and costs only about 60 yuan. Calculating based on 10 grams of coffee powder per single espresso shot, one package can make 45 cups of coffee, with each cup costing less than 1.5 yuan. Even using double shots (20 grams per cup) for each espresso serving, a double espresso costs less than 3 yuan. Compared to certain well-known brands that sell packages for over a hundred yuan, this is truly a conscientious recommendation.

FrontStreet Coffee: A roasting shop in Guangzhou with a small storefront but diverse coffee bean varieties, where you can find both famous and lesser-known beans, while also providing online store services. https://shop104210103.taobao.com

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473