90+ Coffee Beans Are Just Coffee Beans with a Score Above 90? That's Ridiculous! Have You Heard of Ninety Plus?

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style)

When I first heard someone say "this coffee shop uses only coffee beans rated above 90," I was genuinely shocked. Considering specialty coffee beans rated above 90 by America's Coffee Review evaluation institution, they are extremely rare—sometimes you might not encounter even a few truly excellent beans rated above 90 in an entire year. If "this coffee shop uses only coffee beans rated above 90" were true, either they only have one or two types of beans, and in very small quantities that don't sell well, or it's a shop opened by a world-class tycoon.

Wait? Is it 90+ coffee beans? Not "coffee beans rated above 90"? That's quite a joke—Are you sure this isn't trying to discredit someone else's coffee shop?

What does Ninety Plus mean?

NINETY PLUS is an internationally renowned coffee bean production and sales company, famous worldwide for providing rare and unique green coffee beans. Besides working directly with coffee farmers, they also own a 134-hectare coffee estate in Panama. Since its official establishment in 2007, it has served customers in over 40 countries worldwide.

In 2007, Joseph Brodsky officially founded Ninety Plus. Starting from the following year until now, we can see traces of Ninety Plus winning awards in various coffee competitions around the world. Last year, in 2013, at the WBC World Barista Championship, among the six finalists, contestants from Italy, South Korea, and Canada used Ninety Plus green beans. Refined green bean cultivation and processing, excellent coffee varieties, and a unique grading system have made Ninety Plus a top-tier and distinctive representative of green beans in the market.

Green Coffee Beans

In 2004, with the rise of Panama's Geisha coffee, its unique aroma sparked a worldwide craze for searching for excellent varieties. Joseph Brodsky, like other green bean producers, researchers, and enthusiasts, ventured deep into the remote mountains of Ethiopia to the wild, primitive forests of coffee's origin to search for Geisha varieties. Although he didn't find what he hoped for, he believed that among so many native species in these forests, there still existed many excellent, unknown native varieties. Perhaps they hadn't been discovered due to their remoteness, or they hadn't been unearthed because they lacked meticulous processing and cultivation. Therefore, the following year, Joseph Brodsky immediately invested significant effort in Ethiopia. He searched for valuable coffee bean varieties and collaborated with local estates to improve and refine the green bean processing process, establishing the Profile Processing system for green beans, allowing each bean to fully express its complete flavor profile. In 2009, Joseph Brodsky began cultivating Ethiopian native Geisha in Panama. He purchased land, creating the "Ninety Plus Geisha Estate," and simultaneously built the Ninety Plus Sensory Room. In recent years, developing the SolkilnTM special processing method, Ninety Plus has continuously innovated in every aspect of processing, leading the way in the specialty coffee market.

FrontStreet Coffee: A roastery in Guangzhou with a small shop but diverse bean varieties, where you can find both famous and lesser-known beans, while also providing online shop services. https://shop104210103.taobao.com

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473