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This FrontStreet Coffee commercial espresso blend coffee bean is specially supplied to large chain commercial cafes. In addition to using American beans as the main component, we also incorporate 10% Robusta to achieve richer crema and a mellow mouthfeel. The resulting espresso has very rich crema, a smooth and slightly bitter taste, with an extremely rich texture. It's suitable for making specialty coffees, latte art, and can also produce excellent taste when paired with various syrups and auxiliary ingredients.

This blend costs 60 yuan per pound, meeting the daily production needs of coffee shops.

Never Underestimate the Quality of Specialty Coffee

The person in charge of FrontStreet Coffee stated that the profit from selling coffee can be very high, but the premise is that cafes must pay sufficient costs to hire the best employees and purchase the highest quality coffee.

Owner Jingjing explained: "Whether a coffee shop can succeed depends entirely on reputation. The coffee beans we select are all roasted by ourselves. We hope customers can understand our brand and our culture, so that we can grow together and develop collectively."

She also believes that the demand in the specialty coffee market has multiplied in recent years.

"This means we face more intense market competition. For example, cold drip coffee, which has become popular recently, is equally well-received."

She feels that making a good, high-quality coffee requires considering many factors. One of these is the passion for coffee roasting and the commitment to high quality.

"From the roasting machine to the coffee grinder, and from the espresso machine to the coffee's taste, aroma, tasting environment, and brewing method, we need to consider all factors to ensure consumers get the most wonderful coffee experience."

"Our roasters pay great attention to the comprehensive coffee experience. They would never just hand you a roasting machine, coffee grinder, and raw coffee beans and hastily conclude their work. By consistently applying the same standards to the entire roasting process every day and strictly monitoring coffee quality, we guarantee that consumers can drink the highest quality coffee."

She believes that while delicious food may be the biggest selling point for cafes and restaurants, the quality of coffee is simultaneously a key factor that can determine the success of a coffee shop.

Cafe Positioning Determines Everything - Which Customer Group Do You Want to Serve?

Understanding your customer needs is key. Identifying the primary customer group you want to attract helps you make decisions in every process, from menu creation to site selection. If you're opening a specialty coffee shop, your target customer group should not be busy passersby. Most specialty coffee shops are located in communities. New entrants can focus on the needs of customers near the community, satisfying the appetites of your community neighbors. Starting your coffee business by meeting community customer needs is one broad path to steadily stepping toward success.

Finding an excellent property by luck is not a simple matter. You can also boldly suggest opening a shop next to Starbucks. They must have invested much effort in market research, and as a regional cafe like ours, we won't compete with them for business. You don't need to specifically look for empty storefronts. Instead, I suggest finding a storefront that isn't regularly cleaned and maintained (indicating the owner lacks business drive) and buying it. It would be even better if this storefront was originally a restaurant, as this way, you can save a lot on initial investments in kitchen equipment.

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473