"COVID-19 Special Drink" Goes Viral! Can Orange, Lemon, and Snow Pear Relieve Sore Throat and Hoarseness?

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The Rise of "COVID Special Drinks" Among Young Consumers

Following online campaigns to have canned yellow peaches covered by medical insurance and the rush that caused electrolyte water to sell out, young people have now set their sights on various milk tea brands' "COVID special drinks"! Yes, when you find yourself unable to buy medicine while thinking "Bao Juan, my throat hurts," or don't want to endure the sensation of swallowing knives while struggling to sleep? Or when you hesitate at paying tens of dollars for just one or two lemons? Milk tea beverages have stepped in.

Recently, since pandemic restrictions were lifted, the popularity of "COVID special drinks" on social media has continued to soar. Many netizens have noted that when opening HeyTea and Nayuki stores, they discovered that "COVID special drinks" were already sold out, showing just how popular they have become.

Of course, these "special drinks" are not medicinal in nature. These "COVID special drinks" are mainly tea beverages composed of vitamin C-rich fruits like pears, oranges, and lemons. Because they provide vitamin C supplementation, taste better than Sichuan pepper pears and orange water, and mainly don't require any preparation effort, they have been elevated to the "COVID special drink" throne by young people.

According to social media shares, HeyTea's "Big Orange Paints Pear," Nayuki's Tea's "Dominant Snow Pear Soup," Hushang Ayi's "Fresh Whole Pear Stew," and MIXUE's "Fresh Orange Beating" and "Pear Snow Fungus" have all become major COVID special drink products due to their "moisturizing and nourishing" characteristics.

It's worth noting that most of these "COVID special drinks" were already available before this trend emerged and are not recent products. Some have even been basic menu items sold in stores for years.

Unexpected Marketing Success Stories

For example, HeyTea's "Big Orange Paints Pear" was originally launched on October 21st as a collaboration with "The Legend of Zhen Huan." Now, in this cold winter surrounded by references to Bao Juan~, Jian Qiu..., and Big Fat Orange, HeyTea has become the biggest winner. When "Big Orange Big Pear" was first launched, it was promoted with slogans like "Refreshing CP" and "Full of Hot Vitamin C." Now being elevated to COVID special drink status, HeyTea probably never imagined their product would be associated with COVID.

Of course, to catch this trend, some brands have urgently launched new products. For example, lemon tea brand LINLEE released a "Vitamin C Explosion Set" on December 19th.据了解，this set includes Orange Dopamine Ice Lemon Tea, Kiwi Ice Lemon Tea, and other products rich in vitamin C. On their Little Red Book promotional page, they even reminded followers to "share urgently."

The Psychological Value of Comfort Drinks

One can only say that this move by netizens has been a huge win for tea beverage brands! The tea brands probably never imagined that some of their basic menu items would ride the "COVID special drink" wave and regain popularity during this special period. Whether "COVID special drinks" or canned yellow peaches, are young people's pursuit of them, even labeling them with gimmicks like "COVID special drinks," truly useless?

Not necessarily. In this cold winter, when dealing with high fevers and severe coughs, when even pouring a glass of hot water becomes difficult, and when experiencing body aches, the sensation of swallowing knives, and more, being able to order a full cup of vitamins with just a few finger taps provides emotional value and achieves a psychological comfort effect.

In reality, everyone understands that what's truly effective are various symptomatic medications. No matter how magical "COVID special drinks" may be, they are still not medicine. For particularly severe discomfort, timely medical attention is still necessary!!

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