New Winter Ritual? 'Stove-Boiled Tea' Becomes the New Favorite!

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Following camping and frisbee, this year's "stove-boiled tea" trend has gradually gained popularity, attracting many young consumers to teahouses. Some young people even bring their own tea sets to outdoor tea houses, making their own fires, brewing tea, and roasting oranges, chestnuts, and peanuts... This trend has added another option to the social activities of today's youth.

According to media reports, a teahouse in Chengdu was recently filled with customers enjoying "stove-boiled tea." After the camping trend, as the weather gradually turned colder, many young people have begun to meet friends for stove-boiled tea sessions. As this emerging tea consumption method gains popularity, it has sparked a new consumer trend in winter across many Chinese cities. It is reported that there are currently about a thousand teahouses in Chengdu offering "stove-boiled tea" services.

It is understood that the tradition of "stove-boiled tea" dates back to the Song Dynasty, and Yunnan also has a traditional fire pit tea-roasting custom. The biggest difference between today's "stove-boiled tea" and its traditional counterpart might be the greater emphasis on photogenic appeal. Besides the teapot, the arrangement of pastries, fruits, and snacks is essential for creating the right atmosphere. Some people also place a lamp on the table for decoration.

Data shows that as of now, topics related to "stove-boiled tea" have garnered 1.79 billion views on the Douyin platform, while on Xiaohongshu, there are over 60,000 posts related to "stove-boiled tea," along with more than 5,400 related products. Searching for these keywords, you'll find an abundance of posts covering everything from tea recipes and techniques to equipment selection and comprehensive guides, all clearly explained by knowledgeable netizens.

The continuous pursuit by consumers and promotion on social media are undoubtedly key factors in the popularity of "stove-boiled tea," but in recent years, the emergence and rise of new Chinese-style teahouses have also played a significant role. According to iResearch's "2021 China New-style Tea Industry Research Report," the Chinese new-style tea industry market is growing rapidly, with young people increasingly loving new Chinese-style tea drinks and frequenting new Chinese-style teahouses.

As new tea drinks become a trend, young people's inherent enthusiasm for pure tea is also reviving. Combined with the growing emphasis on health and wellness, "stove-boiled tea" not only meets health needs but also produces beautiful photos. After all, today's young people highly value its social aspects - such as exquisite staged photos, elaborate ceremonies, and leisurely ambiance - all used to express their preferences and lifestyle.

The traditional image of Chinese tea drinks is gradually being broken. It's no longer just a wisp of steam in a thermos or a row of porcelain cups in a meeting room. Its overall character is no longer middle-aged and stable, but gradually becoming lively and interesting. This is actually a transformation in how young people perceive Chinese tea drinks, allowing them to radiate a different kind of vitality.

Different Perspectives on the Trend

Regarding this "stove-boiled tea" trend, some express that who wouldn't want to take time to experience and check in on such a pleasant lifestyle? Gathering with a few friends around a stove with a pot of tea, roasting persimmons, turning over rice cakes, eating nuts, and drinking tea - such relaxed winter moments are the ideal way to enjoy the season.

Of course, others believe it's merely "pretending to be elegant." Going out for tea yet focusing on outfits and getting good photos suggests they're probably not really there for the tea itself. Similar to camping, "stove-boiled tea" somewhat implies conspicuous consumption, and some say they wouldn't go due to the high prices. What are your thoughts on this?

Image source: Internet

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