Breaking: Starbucks Suspends Russian Operations
According to foreign media reports, amid the ongoing war between Russia and Ukraine, McDonald's, Starbucks, PepsiCo and Coca-Cola announced in succession on March 8 that they would suspend all business operations in Russia. McDonald's and Starbucks said they would suspend store operations and commercial activity there.
McDonald's Suspends Operations
Earlier, McDonald's had drawn condemnation and criticism from people in several countries for making no statement when Russia launched its war against Ukraine. Under public pressure, McDonald's issued a statement on March 8: because of the unnecessary human suffering occurring in Ukraine, the company would suspend operations at its 850 McDonald's restaurants in Russia, while saying it "cannot predict" when they might reopen.
After McDonald's announced the suspension, CEO Chris Kempczinski said in an open letter to employees: "The conflict in Ukraine and the humanitarian crisis in Europe have brought unspeakable suffering to innocent people. As a system, we will join the world in condemning aggression and violence and pray for peace." The letter also said the company would continue to pay wages to its 62,000 employees at McDonald's in Russia and had donated $5 million to an employee assistance fund.
Starbucks Follows
After McDonald's issued its statement, Starbucks released one of its own about suspending business and store operations in Russia. Starbucks CEO Kevin Johnson said the company would continue to support Russian employees, but that all stores in Russia would suspend operations and peripheral products would also stop shipping.
Before the March 8 statement, Starbucks CEO Kevin Johnson had published another open letter on March 4, writing that Starbucks condemns Russia's unprovoked, unjust and horrific attacks on Ukraine and expresses sympathy for all affected people. He also pledged to donate royalties from its Russian business to humanitarian causes in the besieged country.
A Small Market Presence
In terms of store count, Starbucks has a very small presence in the Russian and Ukrainian markets. According to Bank of America Securities, the company has approximately 130 stores combined in Russia and Ukraine, with about 2,000 employees. Those roughly 130 stores are all franchised rather than directly operated by Starbucks' US headquarters, meaning they are not run by the US parent company. Foreign market analysts estimate that revenue from these stores accounts for less than 1% of Starbucks' global revenue.
Other Major Companies Act
After McDonald's and Starbucks issued their statements, the Coca-Cola Company also said it would suspend business operations in Russia and would continue to monitor the situation. PepsiCo then announced it would halt capital investments in Russia as well as all advertising and promotional activity.
PepsiCo CEO Ramon Laguarta said in a letter to company employees: "PepsiCo entered the Russian market at the height of the Cold War and helped build common ground between the United States and the Soviet Union. However, given the current situation in Ukraine, we will suspend the sale of all PepsiCo beverage brands in Russia, including 7 Up and Mirinda."
Additional Information
Image source: Internet
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