Starbucks Launches Year of the Tiger Fortune Cups! What are the 2022 Starbucks New Year Cups in Asia?

Do People Go to Starbucks for the Coffee?

No—they go for the cups!

Every time Starbucks drops a new collection, countless young people happily empty their wallets for it!

Fans joke that each new release is really the company's next "salary recovery plan" (a joke, of course). And every year around New Year and Christmas, everyone shares exactly the same thought 👇

2022 is no exception. Hardly had the year begun when Starbucks unveiled its Year of the Tiger Lucky Collection, officially scheduled to hit shelves on January 5th! (Late night of shelf-stocking for every Starbucks partner out there!)

This year's big-cat 🐯 lucky collection is split into two lines:

"Cute Tiger Celebrates New Year Series"

Playful, energetic, adorable tigers bringing blessings—promising good fortune and prosperity in the year ahead.

"Mighty Tiger Year Series"

A white-and-red palette with traditional Chinese design details, packed with tiger power—as if adding wings to your ambitions!

Round, plump, lazy-looking (yet somehow fierce) tiger mugs! 🐯

Mischievous big-tiger mugs paired with orange paw-print saucers~ 🐾

Bearista 🐻 dressed in a tiger hat and tiger suit (fun fact: the Starbucks bears have an official name—Bearista!)

Still not enough? There are also thermal cups featuring big cats showing off their bellies, just waiting for a rub!

Beyond the soft, cuddly big-cat line, there is also a collection brimming with festive spirit, elegant and minimal.

Simple, refined stainless steel water bottles with an embossed gold tiger-cap design.

Minimalist red-and-white thermal cups with tiger-cap leather sleeves.

And for anyone not keen on red, there is a understated white-and-gold tiger-pattern series. Truly something for every taste!

Regional Variations

Beyond the main lineup, Starbucks in Hong Kong, Macau, Taiwan, and other Asian regions has launched its own takes on the Year of the Tiger lucky cups.

(However they are designed, big cats always end up adorable!!!)

Japan is getting "Dharma Cups" too, along with bears in cute tiger onesies clutching kumquats (the New Year oranges).

Final Thoughts

If you have read this far, chances are you can barely contain the urge to shop—and honestly, our editorial team has been completely won over by the big cats too!

The cups go on shelves tomorrow. Happy hunting, but shop rationally and choose thoughtfully.

And from all of us, a wish for the new year:

Good health, and mighty tiger energy!

Credits & Information

Image source: Internet, Weibo, and the talented Starbucks partners

FrontStreet Coffee Recommendation

A brand-new mug deserves great beans to go with it. If you are just getting into specialty coffee, FrontStreet Coffee's entry-level picks make an easy starting point: the sun-dried Sidamo Huakui with its strawberry-like berries, florals, jackfruit, melon, and honey sweetness for pour-over days, or the Brazil Cerrado Red Bourbon—a "delicious and affordable" everyday bean from the famous Cerrado region with typical cream, peanut, and cocoa flavors—perfect for filling that lucky new cup, whether you brew it black or with milk.