Coffee culture

Starbucks Launches Year of the Tiger Fortune Cups! What are the 2022 Starbucks New Year Cups in Asia?

Published: 2026-01-27 Author: FrontStreet Coffee
Last Updated: 2026/01/27, Do people go to Starbucks just for coffee? No, they go for their cups! Every time Starbucks releases new designs, many young people empty their wallets to buy them! Many Starbucks enthusiasts joke that each new arrival is the company's new "salary recovery plan" (of course, this is just a joke) Especially

Do People Go to Starbucks for Coffee?

No, they go for their cups!

Every time Starbucks releases new designs, countless young people empty their wallets to buy them!

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Many Starbucks fans joke that the arrival of new designs is actually the company's new "salary recovery plan" (of course, this is just a joke). Especially during the New Year and Christmas seasons each year, everyone shares the same thought 👇

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This year is no exception! Just as we entered 2022, Starbucks launched their Tiger Year Lucky Series cups! They were officially scheduled to hit shelves on January 5th! (Hard work for all Starbucks partners setting up shelves tonight!)

This year's "Big Tiger" 🐯 series of lucky new cups is divided into two collections:

"Cute Tiger Celebrates New Year Series"

Featuring playful cute tigers, energetic and adorable; tigers bringing blessings, promising great fortune and prosperity.

"Mighty Tiger Year Series"

With white and red color scheme, traditional Chinese style details, full of tiger power, adding wings to your aspirations!

The round, plump, lazy (yet fierce) tiger mugs! 🐯

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Playful and mischievous big tiger mugs paired with orange-toned paw print saucers~ 🐾

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Bearista 🐻 wearing a tiger hat and tiger outfit (Fun fact: Starbucks bears have an official name! They're called Bearista)

Not enough?! There are also thermal cups with big cats showing their bellies, waiting for you to pet them!

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Besides the soft and cute big cat series, there's also a collection full of New Year spirit, elegant and minimalist~

Simple and elegant gold tiger hat embossed stainless steel water bottles~

Red and white minimalist thermal cups with tiger hat leather covers~

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For those who don't want red items, there's also the minimalist white and gold tiger pattern series~ Truly meeting everyone's needs in every way!

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Regional Variations

In addition to these, Starbucks in Hong Kong, Macau, Taiwan, and other Asian regions has also launched different styles of Tiger Year lucky cups~

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(No matter how they're designed, big cats always look adorable and cute!!!)

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Japan will also launch "Dharma Cups" and bears holding kumquats (New Year oranges) while wearing cute tiger one-piece outfits~

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Final Thoughts

Reading this, I believe many of you can no longer contain your excitement! Our editorial team has also been completely captivated by the world of big cats!

They'll be on the shelves tomorrow. We hope everyone can shop rationally and make thoughtful choices~

In the new year, we wish everyone:

Good health! Mighty tiger energy!

Credits & Information

Image source: Internet, Weibo, talented Starbucks partners

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