Shenzhen Heytea Milk Tea Store's Thousand-Yuan Fruit Juice Investigated for False Advertising! Why Are Chaoshan Olives So Expensive?

Shenzhen Market Supervision Investigates "Thousand-Yuan Drink" for False Advertising

According to an official Weibo post by Shenzhen Market Supervision on November 26th: in response to the "thousand-yuan drink" reported on short video platforms, the Shenzhen Market Supervision Bureau carried out continuous investigations and evidence collection against the "Yecui Mountain · Molecular Juice" beverage store, operated by Shenzhen Haolin Catering Co., Ltd., from November 22nd to 24th. Verification showed that the store's actual raw-material purchase prices did not match its advertised prices. The company has now been investigated and penalized for alleged false advertising, with follow-up updates to be announced.

The company had previously claimed the juice cost thousands of yuan because the olives used were fruit from century-old trees, with purchase prices reaching over 800 yuan per jin (500g). The production process was said to be extremely refined, requiring 3 hours of preparation, and the packaging used 450ml "treasure of the store" bottles printed with golden lettering.

When the news broke, netizens were baffled that a bottle of juice could carry a profit of hundreds of yuan! They also couldn't fathom how a bottle printed with the golden character for "expensive/precious" became the "treasure of the store"... Some suggested it was reverse marketing — one cup of juice trending on social media for days on end; wouldn't that be enormously profitable?

Indeed, over the following days many people bought the sky-priced drink and posted about it. One post read: "Since this was my first time drinking olive juice, I can't judge whether it tastes good — but what do you think about juice this expensive? (Truly, money can change your 'taste perception.')"

Once the Weibo post went viral, netizens immediately commented: "I still have my receipt for the olive juice — can I get a refund now?" This episode is yet another reminder to consume rationally!!!!

Image Sources

Weibo, Internet, Xiaohongshu

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