Coffee culture

How is Hougu White Coffee? What's Your Take on Hougu Coffee? Where to Buy Hougu Coffee?

Published: 2026-01-27 Author: FrontStreet Coffee
Last Updated: 2026/01/27, Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). ● Hougu Coffee is quite good, with excellent taste. I've tried other instant coffee brands before and found that Nestlé is the best in the same price range. I particularly love the unsweetened Ming Coffee Brazil flavor. I first started with Hougu's coffee powder, compared to other coffee brands...

Professional Coffee Knowledge Exchange

For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style).

Coffee Reviews and Opinions

Hougu Coffee is quite good, with excellent flavor profile.

I've previously tried other brands of instant coffee and found that Nestlé is the best among similar-tier products.

I particularly enjoy the sugar-free Ming Coffee Brazilian flavor.

The first Hougu product I tried was their coffee powder. Compared to other coffee powders, I found it more acceptable due to its bitter taste. Personally, I think it's better than Nestlé.

Hougu's white coffee is less sweet compared to other coffees, with a rich aroma somewhat similar to Ming Coffee.

The leadership's advertising is remarkably restrained - they don't advertise casually, though I'm not sure why they choose to advertise at all.

As for their domestic recognition, it's not as well-known as some smaller brands, which I attribute to their poor marketing efforts.

I believe there are many people who understand coffee, but if they haven't heard of this brand, they won't try it, especially since domestic instant coffee generally isn't very good.

I've tried their 10-flavor mixed gift pack, but some flavors were difficult to distinguish - this needs improvement.

Hougu's coffee beans are unquestionable quality, as they are one of the major raw material suppliers for coffee beans.

In summary, it's considered the best domestically, but still needs improvement to compete with slightly higher-end products.

Finally, I must say that Southeast Asian coffee is really not to my taste.


END FrontStreet Coffee (FrontStreet Coffee): A roastery in Guangzhou with a small shop but diverse bean varieties, where you can find both famous and lesser-known beans, while also providing online store services. https://shop104210103.taobao.com

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473

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