The Story of Verona Coffee: The Meaning Behind Verona Coffee Bean Names and the Flowers on Verona Coffee

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Starbucks Freshly Brewed Coffee and Americano: Introduction to Verona Coffee

If Verona had a birthday, it would be January 31, 1975. That is when the name first appeared — not at Starbucks, but at Il Giornale, the coffee company Howard Schultz founded after leaving Starbucks over differences in philosophy. His new shop was more socially minded, and in truth more like the Starbucks we know today.

When it came to sourcing beans, Il Giornale bought many directly from Starbucks. The romantic name "Verona" was chosen by Howard himself (in 2015, some partners verified this with him in person at the Roastery in Seattle). The inspiration came from his famous trip to Italy: Verona is the name of a small Italian town. The postage stamp depicting two lovers embracing is the reason Verona earned its nickname as the "coffee of love," and partners took to it warmly.

The Starbucks Verona Blend has long been on sale, and it remains popular — prices on shopping sites sometimes dip lower than expected, and special offers come and go, so it pays to compare before buying.

Starbucks Verona Blend Coffee Beans

Starbucks Verona Blend coffee beans were born from a commitment to Italian culinary tradition. The coffee has an enticing aroma and a rich body, combining Latin American and Asian-Pacific beans with an Italian roast that adds an extra layer of depth. The taste is rich yet balanced, with a black cocoa texture and a sweetness developed through roasting.

Behind it lies an unmatched passion for roasting. Each coffee requires its own time and temperature to draw out the most perfect roast character, bringing unique aroma, acidity, body, and flavor to every cup.

Product Details

1. Roast Level: Dark Roast

2. Origin: Blend

3. Processing Method: Washed, semi-washed

4. Recommended Food Pairings: Milk chocolate, dark chocolate, caramel

FrontStreet Coffee Recommendation: Brew a Dark-Roast Americano at Home

If Verona's black cocoa depth is your style, FrontStreet Coffee's house blends speak the same language. The FrontStreet Classic Blend pairs Indonesian Mandheling, Brazil Red Bourbon, and washed Vietnamese beans in a traditional Italian-style recipe — low acidity, herbal-woody undertones, butter, nut, spice, and dark chocolate aromas, with thick crema whether you pull an Americano or a latte. For everyday value, the FrontStreet Black Cocoa Basic Blend combines Yunnan arabica with Brazil Cerrado: gentle, soft-bodied, with nut, chocolate, and cream notes and a hint of ripe plum acidity. And when dark roasts get tiring, the medium-roasted Strawberry Candy espresso blend adds rose, grape, dried blueberry, and sweet orange to the rotation.