Coffee culture

The Story of Verona Coffee: The Meaning Behind Verona Coffee Bean Names and the Flowers on Verona Coffee

Published: 2026-01-27 Author: FrontStreet Coffee
Last Updated: 2026/01/27, Professional coffee knowledge exchange for more coffee bean information please follow Coffee Workshop (WeChat official account cafe_style) Starbucks freshly brewed coffee and Americano, Verona coffee introduction If you wanted to give Verona a birthday, it should be January 31, 1975. At the Il Giornale coffee shop founded by Howard

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style).

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Starbucks Freshly Brewed Coffee and Americano: Introduction to Verona Coffee

If you wanted to give Verona a birthday, it would be January 31, 1975. It was in Il Giornale, founded by Howard, that the name Verona first appeared. At that time, due to differences in development philosophy, Howard had to leave Starbucks and subsequently founded this coffee shop with stronger social attributes, more like today's Starbucks.

In terms of coffee bean procurement channels, Il Giornale sourced many directly from Starbucks. The romantic name "Verona" was personally chosen by Grandpa Howard himself. (In 2015, some partners verified this statement in person with him at the Roastery in Seattle). The inspiration came from his famous trip to Italy: Verona is the name of a local small town. Although the postage stamp depicting lovers embracing is the reason we call Verona the "coffee of love," it was well-received by partners.

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[Starbucks] Verona Blend Coffee Beans

[Starbucks] Verona Blend Coffee Beans - Originating from a commitment to Italian culinary excellence, this coffee features enticing aroma and rich body. Combining Latin American and Asian-Pacific coffee beans with Italian roasting adds an extra layer of depth to the flavor. The taste is rich and balanced, with black cocoa texture and sweetness developed from roasting.

We possess unparalleled passion for coffee roasting. Each coffee variety requires different times and temperatures to extract the most perfect roasting characteristics, thereby bringing unique aroma, acidity, body, and flavor to every cup of coffee.

Product Details

1. Roast Level: Dark Roast

2. Origin: Blend

3. Processing Method: Washed, Semi-washed

4. Recommended Food Pairings: Milk chocolate, dark chocolate, caramel

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