Yunnan Hougu Coffee Will Fragrance the Palace of Nations

"Experience China · Beautiful Yunnan" Event to Be Held in Geneva

From August 27th to September 6th, the State Council Information Office of China, the Yunnan Provincial People's Government, China's Permanent Mission to Geneva, and the United Nations Office at Geneva will jointly host the "Experience China · Beautiful Yunnan" event at the Palais des Nations in Geneva, Switzerland. There, Yunnan Hougu Coffee, a local Chinese coffee brand, will be featured inside the Palais des Nations.

Coffee: A Global Beverage and Yunnan's Growing Industry

Coffee is the world's largest beverage after water, with current global consumption exceeding 8 million tons. In recent years, driven by China's sustained social and economic development, the country has become one of the fastest-growing coffee markets in the world. As China's main coffee-producing region, Yunnan accounts for 99% of China's coffee production and 1% of world production.

Yunnan's Ideal Coffee Growing Conditions

Yunnan enjoys excellent climate conditions and extensive tropical resources, with widespread land suitable for coffee cultivation, and its coffee has won high praise from enthusiasts around the world. The industry has kept up strong momentum: over the past 5 years, Yunnan's coffee planting area has expanded from 300,000 mu to more than 1.4 million mu — nearly a 5-fold increase.

Yunnan Hougu Coffee: A Leading Chinese Coffee Enterprise

As a leading local coffee enterprise, Yunnan Hougu Coffee has established a 200,000-mu green coffee base and a 13,000-ton instant powder deep-processing line. Earlier this year, Hougu Coffee was recognized as a "China Famous Trademark" by the Trademark Office of the State Administration for Market Regulation — currently the only "China Famous Trademark" held across China's entire coffee industry chain.

Chinese Coffee's Pride on the Global Stage

Xiong Xiangren, Chairman of Yunnan Hougu Coffee, believes that through the "Experience China · Beautiful Yunnan" Geneva Cultural Week, Hougu Coffee has the chance to let its aroma fill the Palais des Nations — a source of pride for Chinese coffee and for Yunnan coffee alike.

Diverse Coffee Products and a Charitable Mission

The coffee Hougu brings to the Palais des Nations spans three categories — roasted coffee beans, instant powder, and instant coffee — totaling more than 40 individual products. According to reports, Hougu will not only display but also sell these products, donating all proceeds to relevant United Nations charitable organizations; Hougu Coffee will also be presented as gifts to officials from various countries.

FrontStreet Coffee (FrontStreet Coffee): http://www.gafei.com/

FrontStreet Coffee Recommendation

If news of Yunnan coffee on the world stage has you curious about Chinese beans, FrontStreet Coffee's own Yunnan lineup is the best way in. Yunnan sits squarely on the world's golden coffee belt at around 25 degrees north latitude, with most growing areas above 1000 meters elevation, fertile slopes, abundant sunshine and rainfall, and the big day-night temperature swings that coffee loves; the ideal growing temperature of 16-21°C makes it a natural home for Arabica. Coffee first arrived in 1904, when the French missionary Tian Deneng carried Typica seeds from Vietnam into Yunnan and planted the first tree in Zhugula Village, Binchuan County — the origin of what is known as Yunnan small-bean coffee.

For an everyday introduction, choose the FrontStreet Yunnan Baoshan small-bean coffee: washed and roasted medium, it shows soft nut and chocolate aromas with gentle plum acidity at a friendly price. For a clearer taste of the region's potential, the FrontStreet 2013 Yunnan Natural Typica — grown on our own plantation at the Yunnan-Myanmar border, where Baoshan's average temperature of 21.5°C and frost-free winters make it a recognized optimum zone for small-bean coffee — offers dark berry tones, caramel sweetness, chocolate, and a black-tea finish. And espresso fans can try the barista-recommended FrontStreet Black Cocoa Blend, pairing Yunnan small beans with Brazil Cerrado for a balanced shot with nutty, brown-sugar sweetness and a latte full of almond-and-cream smoothness.