Multiple Cities See Fake Luckin Coffee?! Is It Reliable to Franchise with Xingmao Coffee?

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Recently, a netizen shared on social media that they saw a new Luckin Coffee opening with a 30% discount storewide, but just as they were about to walk in, they took a closer look! Why was the logo a cat???

Also using business blue as the main brand tone, with similar decoration style,

Even the staff uniforms are remarkably similar.

Even the name is riding on the coattails... LUCKY CAT COFFEE Lucky Cat Coffee...

At this point, Luckin's official team would probably have to pause for a moment to check if this was one of their own stores...

Netizens from other regions also chimed in, saying they have Lucky Cat Coffee in their area too! And what's more, there's a Luckin Coffee not far away, sometimes even directly across the street...

This reminds me of the once wildly popular "Gong Cha." What impressed me most was a 200-meter street with three Gong Cha shops, each with only subtle variations in their logos.

As for which one was the authentic Gong Cha, it became impossible to tell. After all, when faced with such a scene, I simply turned around and went to the neighboring Gulu Gulu for some small dumplings.

According to netizens' shares, Lucky Cat Coffee began appearing across the country starting this April. Initially, many netizens thought Luckin had changed its name, while others wondered if it was Luckin's sub-brand...

Looking back at the store distribution of this brand, it seems to be targeting consumers who want Luckin Coffee but might be confused by the similar appearance. Although customers would realize this isn't Luckin once they open the app inside, getting them through the door already creates an opportunity for them to try something new.

After all, with a 30% discount storewide, unless customers are specifically seeking out Luckin's brand or a particular product, most would probably think, "It's so cheap, and I'm already here, might as well give it a try."

In response to the emergence of this brand, netizens have been tagging Luckin Coffee, as without an official response from the company about such a similar brand, many people could genuinely be confused. Luckin's official team quickly responded to one of the posts:

However, if this brand is indeed unrelated to Luckin Coffee, hopefully Luckin will provide an official clarification soon. Some netizens have mentioned that the company behind this brand has received funding from a NASDAQ-listed company and is a legitimate brand, which has led other netizens to start asking about franchising opportunities (hopefully this netizen will listen to another's advice).

Again, when considering franchising with a brand that hasn't yet established itself, everyone must be extremely cautious!!! Let's not even discuss whether franchisees can immediately profit after opening, but allowing franchising before a brand's foundation is solid is worth serious consideration regarding brand reputation.

Image source: Internet

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