How Did Temple Coffee Go Viral? 2023 Coffee Industry Market Trend: Creating New Consumer Scenarios

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style).

For more specialty coffee beans, please add the personal WeChat of FrontStreet Coffee, WeChat ID: qjcoffeex

Since tourism reopened, temples have become one of the preferred destinations for many young people. Regarding this phenomenon, many netizens jokingly say that young people are choosing to worship instead of working or advancing their careers.

In response to the return of this tourism boom, many 5A or 4A rated scenic temples have continuously added peripherals that interest young people, such as various cultural and creative products, as well as various consecrated ritual objects from temples, including bracelets, rings, and car accessories that young people love.

Additionally, major temples have also "crossed boundaries" to engage in the food and beverage business. Not only have they made various vegetarian dishes increasingly exquisite, but coffee shops with social attributes have also become a key focus for temples.

When the efficacy of worship becomes a hot topic of online discussion, and when drinking coffee at temples becomes a trending activity, the proportion of young people among temple visitors is rapidly increasing. In response to this phenomenon, some media outlets criticize young people for not studying, not being ambitious, not working hard, and beginning to "believe in Buddhism," arguing that "struggle is the foundation of youth."

But why do young people make such choices? Ultimately, it's merely to relieve stress and find spiritual solace. Like people in the past, they seek solace through worship, and is it not the same for today's young people? It's all about finding solace and seeking relaxation. However, this doesn't mean that young people will simply entrust their future to the Buddha, but rather through positive psychological suggestion, they gain more strength and purpose to strive in real life.

The Cultural Significance of Temple Coffee

Coffee in temples, like vegetarian meals, is not focused on the food itself. Eating vegetarian meals is a ritual that emphasizes spiritual piety and purity. People who come to pray and eat vegetarian meals in temples do so either out of piety or to find further comfort for their souls through the peaceful surrounding environment during the dining process.

Drinking coffee is actually quite similar. Perhaps it's the contrast brought by the temple + coffee combination that has sparked the curiosity of young people, or perhaps they hope that through the time it takes to drink a cup of coffee, under the dual effects of the temple environment's tranquility and caffeine, they can further alleviate their anxiety.

The Rising Popularity of Temple Coffee

Temple coffee has exploded in popularity because the value of emotional healing has become prominent. When it comes to the emotions of contemporary young people, not many people truly pay attention. These anxieties are often dismissed with a smile by most people and brands. However, temple coffee genuinely addresses these emotional needs, which is why it has become so popular. From the emergence of the first "Ci Bei" (Compassion Cup) Cafe, to coffee products with names that can comfort the soul on the menu, to continuously updated coffee packaging.

Through continuous experiential iteration and optimization, the communication channels have expanded, gradually forming a unique culture exclusive to temple coffee. Temple coffee has also firmly grasped the value demand points of public emotion. The focused chanting of monks, the devout prayers of believers, the ringing of bells—these can only be experienced within the temple grounds. These elements can instantly clear one's mind and cast aside worldly worries. Such scenes cannot be experienced once one steps outside the temple.

Conclusion

In reality, there is nothing wrong with this lifestyle and choice of young people; it's just that the prevalence of the internet has made these originally ordinary activities quite conspicuous. Temples need to expand their marketing efforts to generate income and maintain operations, while people need venues and opportunities to find spiritual comfort. This is inherently not a bad thing for either temples or people. If even this simple daily opportunity for people to relax is stripped away by public opinion, that would be too harsh.

Image source: Internet

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473