Luckin Coffee Signs League of Legends World Championship Champion EDG Team?!!

Today, Luckin Coffee announced on its official Weibo that it will announce a new "influencer" on April 25th. According to the poster, the newly signed influencer will be a world championship team.

Other brands maintain genuine mystery, while Luckin's "mystery" seems designed to ensure everyone knows what's happening! Similar to their collaboration with Yeshu Coconut, Luckin anticipated that netizens would again uncover their secret early, so they wrote in their post: "Please don't expose this in advance!" Netizens enthusiastically played along with Luckin's act:

"This is obviously the Chinese men's football team"

"This photo-editing technique needs improvement. I can't figure out who this is no matter how I look at it!"

"It's really hard to guess! Who could it be? @EDG Club"

(Some netizens also helpfully restored the original edited image)

Although Luckin Coffee didn't directly announce who the new influencer is, the "needs improvement" photo editing has already clearly told everyone: Yes! It's EDG! EDG is coming to be our influencer! Come see! Come look!

However, unlike the pixelated collaboration with Yeshu Coconut that was immediately guessed by everyone, Luckin managed to maintain some mystery this time. Following their previous pattern, Luckin typically launches new products when signing new partnerships. This time, the EDG team collaboration brings back a previous best-selling beverage. The small blue cup on the poster didn't provide relevant hints to netizens, and no one on major social platforms has提前曝光 what this returning drink will be. However, it's clear many netizens are eagerly anticipating the return of Grape Ice Brew.

Regarding product confidentiality, Luckin seems determined not to let anyone know in advance. Therefore, it remains unclear whether the EDG team collaboration will include related merchandise. EDG fans are eagerly anticipating whether Luckin will launch related cup sleeves and paper bags.

According to reports, at last year's League of Legends World Championship, EDG from China's LPL region defeated powerful opponents despite being the only LPL team in the semifinals while other teams were former champions from Korea's LCK region. In the finals, they faced defending LCK champions DK and claimed victory. Netizens described this competition as more than just an esports game or a battle between teams - it became a vessel for national unity and pride, as EDG carried the youth of a generation.

After learning about EDG, can you see the similarity between Luckin Coffee and EDG? Both have brought breakthrough impressions to people in their respective fields. Just as EDG wasn't recognized by most League of Legends players before their championship, and many thought Luckin couldn't recover after their scandal, both persevered through change and persistence, successfully achieving breakthroughs that changed people's perceptions.

Looking back at Luckin Coffee's past influencers, recommenders, spokespersons, and various brand collaborations, "influence," "freshness," and "identity" have consistently been the messages Luckin has released to the market - messages that most young people today pursue. Therefore, Luckin's choice of EDG team as their new influencer further strengthens the brand's position in young people's hearts, while also allowing international audiences to discover Luckin Coffee through EDG's influence.

Image source: Internet, Weibo

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