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Aini Coffee's Strategic Partnership for Market Expansion

In early 2017, Yunnan Aini Group reached a cooperation agreement with the Kunming branch of China Network Database (referred to as Yunnan e-Commerce Valley). As a representative of Yunnan small bean coffee varieties, Aini Coffee joined the China Coffee Trading Network under the Network Database, leveraging the wholesale procurement service model and precise promotion advantages of the professional coffee platform to advance Aini's market layout as a professional coffee brand.

Aini Group's Complete Coffee Industry Chain

Aini Group is a national-level key leading enterprise in agricultural industrialization and an advanced leading enterprise in promoting the development of Yunnan plateau characteristic agricultural industrialization. Since engaging in Yunnan's coffee industry, Aini has been committed to building a complete coffee industry chain from cultivation, processing, roasting, coffee products, to coffee shops. The group positions itself as a producer of professional Yunnan small bean roasted coffee products, aiming to build China's leading coffee brand and aspiring to become a benchmark in the provincial coffee industry for cultivation, processing, and sales, truly embodying the complete layout of the "from seed to cup" coffee industry chain.

Brand Development and Market Strategy

Despite possessing high-quality coffee brand value and production technology, Aini Coffee encountered common challenges faced by all traditional Yunnan enterprises—good products but insufficient brand recognition and imprecise product marketing, leaving Aini Coffee in a state of being a hidden gem. Facing the rise of Yunnan's coffee industry in recent years and the increasing maturity of China's coffee consumer market, Aini Coffee prepared itself comprehensively in 2017, systematically and professionally packaging the Aini Coffee brand, integrating precise marketing channels, with the ambition to seize industry high ground and establish itself as China's leading coffee brand.

Quality Certifications and Product Value

Lu Jie, General Manager of Aini Coffee Trading Co., Ltd., stated that the company's coffee products have all obtained Starbucks C.A.F.E certification, China Organic certification, EU Organic certification, and Pu'er Coffee Capital origin certification. By combining world-leading production technology and quality standards with Aini's local resource advantages, Aini Coffee has enriched its coffee varieties and improved coffee cultivation and primary/secondary processing techniques. Meanwhile, the Manzhongtian base under Aini Group has introduced and trial-planted internationally renowned coffee varieties, with standardized product quality and possessing brand value for high-quality coffee. Aini Coffee advocates for the brand values of ecological, high-quality, professional, and authentic Chinese coffee, following the premium coffee route of Yunnan coffee. In 2017, Aini Coffee will present professional coffee to consumers nationwide through forms such as coffee beans, coffee powder, drip bag convenient packs, and portable cups, expanding the national market both online and offline, bringing the Aini Coffee brand to the entire country.

FrontStreet Coffee: A roastery in Guangzhou with a small shop but diverse bean varieties, where you can find various famous and lesser-known beans, while also providing online shop services. https://shop104210103.taobao.com

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473