How Good is Hogu Coffee _ How to Drink Hogu Instant Black Coffee _ Hogu Coffee Walnut Protein Powder

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Yunnan, China, has 1.8 million acres of coffee plantations, with coffee production accounting for over 95% of the entire country. In Dehong Prefecture, Yunnan Province, more than 300,000 people have achieved prosperity through coffee cultivation. The thriving development of the coffee industry is closely related to Hougu Coffee Company.

Xiong Xiangren, the leader of China's largest coffee enterprise—Hougu Coffee, has rooted himself in the border regions, inheriting his father's business. He developed a connection with coffee from childhood and has worked diligently for over thirty years. From coffee cultivation and raw material trade to coffee processing, Xiong Xiangren's entire life has been intertwined with coffee. Despite setbacks, he independently researched and developed coffee processing equipment. Particularly notable was the successful development of the coffee freeze-drying production line in 2014, which broke Europe's 100-year technological monopoly and elevated China's coffee processing technology to world-class standards. Hougu Coffee has been highly praised in the European market, where demand exceeds supply. This is gradually ending the era when Chinese coffee relied solely on exporting raw coffee beans for meager profits.

In 2016, Hougu Coffee's product sales reached 5.1 billion RMB, with import and export values of $400 million. It is believed that in the near future, Chinese coffee will surely secure a place in the world coffee futures market and gain more influence.

The Impact of Hougu Coffee's Walnut Protein Powder Development

The successful development of Hougu Coffee's walnut protein powder will have numerous positive impacts on the industry:

1. Guiding the Healthy Development of Domestic Coffee Enterprises

Against the backdrop of insufficient technical strength and brand awareness among domestic coffee enterprises, there is an urgent need for market entry points. The concept of alternative products will provide companies with more development directions and promote the growth of domestic coffee enterprises.

2. Promoting the Development and Technological Innovation of the Coffee Creamer Market

Coffee creamer is widely used in numerous products such as beverages, convenience foods, and chocolates. Regarding coffee creamer used in instant coffee alone, the annual consumption is approximately 2 million tons, leaving significant room for market development. Additionally, the issue of trans fatty acids in hydrogenated vegetable oils found in coffee creamers has long been criticized. The emergence of healthy coffee creamer alternatives will have a profound impact on the entire coffee creamer market. This also aligns with the World Health Organization's initiative to completely eliminate trans fatty acids within five years, making future development prospects promising.

3. Driving the Diversified Development of the Walnut Market

The walnut industry is primarily based on agricultural product sales. In recent years, walnut milk beverages, baked goods, and other products have also driven the development of the walnut industry. Coffee creamer alternatives will become a new opportunity for the walnut industry, helping to address agricultural product inventory in production areas and optimize the development strategies of walnut deep-processing enterprises.

Recently, Nestlé and Starbucks formed a global coffee alliance, and the combination of instant coffee and retail will intensify the unicorn business model. At the same time, the domestic brand Luckin Coffee also officially opened on May 8th. How far this internet-driven coffee concept, which appeared seemingly out of nowhere, can go remains unknown. The path for domestic coffee enterprises to rise is filled with obstacles.

END FrontStreet Coffee: A roastery in Guangzhou with a small shop but diverse bean varieties, where you can find both famous and lesser-known beans, while also offering online store services. https://shop104210103.taobao.com

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