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Where to Buy Fushan Coffee, Is Fushan Coffee Cultural Town Worth Visiting, How Good is Fushan Coffee

Published: 2026-01-27 Author: FrontStreet Coffee

Last Updated: 2026/01/27, Professional coffee knowledge exchange, more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style). When visiting Chengmai, you cannot miss Fushan Coffee. Fushan Coffee is a national geographical indication protected product, and Fushan Town is also known as China's No. 1 Coffee Town, where Hainan's coffee culture flourishes most. It is said that the world's best coffee should be produced between 15 degrees north latitude and the Tropic

Professional coffee knowledge exchange, more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style)

Fushan Coffee: The Heart of Hainan's Coffee Culture

When visiting Chengmai, you cannot miss Fushan Coffee. Fushan Coffee is a "National Geographical Indication Protected Product," and Fushan Town is renowned as "China's No. 1 Coffee Town." This is the most prosperous place for coffee culture in Hainan. It is said that the world's best coffee should be produced between 15° north latitude and the Tropic of Cancer, and Fushan Town, located at around 19° north latitude,恰好 lies within this golden zone.

The Fushan region has unique basalt red soil rich in volcanic ash components, with deep soil layers and abundant organic matter containing rich selenium. Coupled with sufficient water sources, ample sunlight, suitable climate, abundant rainfall, and moderate air humidity, it provides excellent natural conditions for coffee cultivation.

As one of the earliest areas in Hainan Province to grow coffee, as early as 1935, the Indonesian returned overseas Chinese Chen Xianzhang successfully introduced the medium-grain variety "Robusta" to Fushan. After several generations of improvements in processing techniques, Fushan Coffee, with its rich and mellow flavor, has become the only coffee brand in the country included in state banquet beverages. Today, coffee is an indispensable part of life for people in Fushan. Coffee shops can be seen everywhere in Fushan, and they are busy with customers from morning till night. Many people treat coffee as essential as "three meals a day," and these people are called "coffee believers."

Fushan Coffee Cultural Town

●Fushan Coffee Cultural Town is a must-visit destination for Chengmai tourism. This is China's first coffee-themed town and was the main venue for the 2010 (11th) Hainan Island Carnival. It has become a popular tourist attraction in western Hainan, and its central area is a national AAA-level scenic spot.

The architectural style of the cultural town combines simple Mediterranean style with rich coffee culture. The exterior decoration mainly uses light beige and light off-white as the main colors, complemented by internationally popular light brown textured mortar, with local volcanic rocks used in some areas to reflect local characteristics. It is a特色cultural town that integrates world coffee cultivation culture viewing, coffee trading center, world coffee port, coffee making observation and tasting area, pottery making creative experience area, and leisure and vacation.

The huge "Fushan Coffee" cup-shaped sculpture is the iconic landmark of the cultural town. The town also has a Fushan Coffee Cultural Museum: on the first floor, you can learn about the history of coffee development; on the second floor, you can learn about coffee growing conditions, coffee processing processes, famous stories related to coffee... You can also experience the 5D dynamic movie of volcanic eruptions on site.

The new Fushan Coffee shop displays various finished coffee products and tools for making coffee yourself. Although sold by the cup, refills are available. If you're in the mood, you can also watch or experience the process from coffee beans to coffee powder on site. The shop's pastries mainly include sandy taro, thousand-layer cake, vanilla cake, coffee cake, and refreshing cake. Here, you must not miss the coffee cake. It is chewy, sweet and delicious, plus it's made with pure natural handmade ingredients, truly delicious and healthy, so it's also called "coffee companion."

The Art of Drinking Fushan Coffee

●The way to drink Fushan Coffee is particular. After the coffee is served, first take a small sip and smell the aroma of the coffee with your nose. If you find it bitter, you can add some sugar, but it's best not to add condensed milk, so that the sour, bitter, and sweet flavors of the coffee are perfectly balanced, just like life - first bitter, but the aftertaste is a touch of sweetness. The old Fushan Coffee shop is about 4 kilometers from the center of the cultural town. The old shop is an antique building surrounded by green plants, lush everywhere. Sitting at a small table by the ten-thousand-mu Fuhu Lake, with the sparkling lake and gentle breeze on your face, drinking coffee while enjoying the lake view here is truly a pleasure.

Whenever passing through Fushan Town, one always stops for a cup of coffee. Houchen Coffee Cultural Village is just across the road from the center of the cultural town. This happens to be the Fushan Town exit of the Hainan West Line Expressway, making it an excellent rest stop for self-driving tours. In front of Houchen Village are endless areca nut forests, a beautiful tropical rural landscape. In the European-style cultural village, there are green grassy lawns everywhere, interspersed with some pavilions and corridors for tourists to rest and drink coffee, occasionally dotted with coffee trees, and even geese wandering on the lawn in twos and threes... all trying their best to create a rural leisure atmosphere. Order a cup of fragrant and mellow Fushan Coffee, plus some exquisite coffee cakes and other pastries, and the fatigue and hunger of the journey will be swept away. Here you can also fish, dine, and enjoy rural vacation time.

Coffee Culture Experiences in Fushan

In Xiangyang Village, Fushan Town, people can also experience roasting coffee beans, making tofu pudding, and experiencing handmade pottery, turning ordinary mud into exquisite pottery works. The entire Fushan Town now has 10 coffee tourism cultural villages with different characteristics. These villages contain the architectural features and folk customs of famous coffee growing and producing areas around the world, such as Jamaica Style Village, Brazil Style Village, Italy Style Village, etc. Being able to leisurely sip a cup of fragrant and smooth Fushan Coffee in such a small town far from the hustle and bustle of the city, the soul naturally gets rest and purification. What's even more valuable is that enjoying coffee in such a beautiful place doesn't cost much.

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