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Can Money Really Buy Anything? Are Consumers Buying into Luckin Coffee's Money-Burning Model?
Professional coffee knowledge exchange, more coffee bean information, please follow Coffee Workshop (WeChat public account cafe_style). Sumatra. Suddenly discovered that major coffee media outlets have been commenting (and criticizing) Luckin Coffee's money-burning model recently. I think that spending money first to capture market share is indeed a relatively correct strategy for a new brand. Simply put, owning consumers means owning
2018-04-28 money really can buy anything luckin coffee money-burning model consumers -
Smoke Rising? Lu Zhengyao Brings Cotti Coffee to Shanghai!
For more professional coffee knowledge exchange and coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style). For more specialty coffee beans, please add FrontStreet Coffee's private WeChat: qjcoffeex. When talking about the chain coffee brand Luckin, Lu Zhengyao is an indispensable and forever important figure.
2022-12-19 Lu Zhengyao Cotti Coffee Shanghai coffee chain Luckin Coffee coffee news