Introduction to American 90 Plus Coffee Company - Profile of Romich Coffee Flavor Characteristics

FrontStreet Coffee - Introduction to 90+ Estate Coffee

Today FrontStreet Coffee is sharing coffee from the American 90+ Company with everyone.

"90+" is a coffee company from the United States. "90+" does not refer to every coffee scoring above 90 points in evaluation; it refers to a premium coffee series built around 13 distinct flavor profiles. These coffees sometimes come from different estates and possess varied flavor characteristics.

The 90+ Company offers 13 different coffees, each with its own unique name. All 13 are carefully selected products from the company and are beloved by many coffee enthusiasts. Today we are introducing Lomi Tasha.

Grown at an altitude of 1750-2000m, Lomi Tasha received a high rating at the 90+ level from the Specialty Coffee Association of America. Its name comes from the local Adam language and roughly means "light lemon." It has an acidic flavor profile with intense floral aromas, making it a washed Yirgacheffe coffee with prominent flavor characteristics.

In Ethiopia, people still maintain the tradition of harvesting wild coffee beans. Coffee gardens above 1500 meters have formed unique coffee terroirs through thousands of years of evolution and adaptation. Ethiopian coffee grown in natural wild environments is known as "wilderness coffee," preserving the most original and natural flavors of the beans and expressing terroir in the most direct, complete way.

In Ethiopia you can find a full range of coffee cultivation methods, from vast wild coffee forests and semi-developed land to traditionally managed small plots and modern plantations. About 50% of the coffee here is grown above 1500 meters.

Knowledge Extension

All green beans from 90+ originate from original Ethiopian varieties—including the Geisha (Gesha) grown on Panamanian estates, which was itself transplanted from Ethiopian heirloom origin varieties. Processing is 90+'s specialty. The company classifies these coffees by variety and climate, and each flavor is intentionally shaped through specific processing methods to achieve a particular profile.

FrontStreet Coffee Recommendation

Lomi Tasha's washed Yirgacheffe character is the perfect illustration of Ethiopia's floral, citrus-driven style, and FrontStreet's washed Yirgacheffe staple lot is the most direct way to taste it. Known for white jasmine, bright citrus and lemon acidity, and a tea-like body, it is the bean most newcomers choose first, at a price that makes it easy to keep on hand.

Yirgacheffe is a town in southern Ethiopia within the Sidamo zone, at roughly 1,700–2,100 meters, with the coffee trees planted above 1,800 meters—one of the highest coffee elevations in the world. Its reputation grew so large that in 2010 the Ethiopia Commodity Exchange separated it from Sidamo as its own designation. For a cooperative expression, FrontStreet's washed Geddingding cooperative lot, from the Woka area at the southeastern end of Yirgacheffe, follows the most traditional washed processing and shows a clean citrus-and-lemon acidity and elegant white florals with none of the bitterness people expect.

For a richer, more aromatic cup, FrontStreet's naturally processed Red Cherry lot uses only fully ripe red cherries, dried on raised beds for three to five weeks with frequent turning early on. It keeps classic Yirgacheffe flavor while adding tropical fruit, a berry-juice body, honeyed sweetness, and a creamy mouthfeel.

Brew any of these with a V60, 15 g of coffee, a 1:15 ratio, and 90–91°C water, ground to fine-sugar size (about 80% passing a No. 20 sieve). Bloom with 30 g of water for 30 seconds, pour to about 125 g over the first minute, then top up in stages to about 225 g, finishing the drawdown in 2:00–2:10.